Appelt's Diamond
Winnipeg

About Appelt's Diamond Winnipeg

Folks say it was a mild summer day in Morden back in 1938, when Benjamin Appelts unlocked the front door to his store for the very first time and invited the public to come inside.

Benjamin loved time, and filled his store with almost every timepiece imaginable. If he wasn’t behind the counter, he could always be found at his workbench — surrounded by ticking, whirring, and bells that chimed on the hour — giving his undivided attention to a clock or watch that needed fixing. People trusted Benjamin and it wasn’t long before Appelt’s became the place to visit when weddings, anniversaries and special celebrations called for unique gifts of jewellery.

Benjamin soon had a trusted assistant in son Bert, who at the age of 9 found himself ensconced at the Appelt’s counter, helping customers and absorbing everything he could about the...